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Hi there, I’m Adia. I’m a beauty enthusiast, entrepreneur & corporate attorney living my life to the fullest in Oakland, CA.

Some of my fondest childhood memories are of me sitting in front of my vanity playing with my mom's makeup.  Since then I’ve travelled the world, and moved across the country, and back. One constant has been my love of beauty. I’m excited to shift focus to the business behind beauty, but this site will remain a space to build a community around beauty - creating it, sharing it and appreciating it.