CVTD Beauty is an online boutique specializing in niche beauty brands.

Ever since I launched CVTD Beauty, it’s been a true labor of love to carve out a space in the beauty industry that reflects what I value most. I wanted to highlight the brands that go beyond making great products, and also focus on inclusivity, sustainability and community. Plus, cruelty-free status and non-toxic ingredients were non-negotiable. I’m still learning and growing as an entrepreneur, but I’m so proud of the products we carry. Here are some of my favorites.